our treatments
As one of London’s leading PMU specialists, we create bespoke, long-lasting enhancements that elevate your features with effortless elegance.
Our Treatments
As one of London’s leading PMU specialists, we create bespoke, long-lasting enhancements that elevate your features with effortless elegance.
Powder Brows
A soft-shaded brow created using a digital PMU machine to implant pigment in light layers, building a misty, makeup-like finish. It heals into a velvety, naturally defined look suitable for all skin types.
Nano Brows
Fine digital hairstrokes are created using an ultrafine PMU needle to mimic real brow hairs with precision. The result is a hyper-natural finish that maintains shape and detail beautifully over time.
Lip Blush
Pigment is gently implanted into the upper layers of the lips using a digital device, adding a sheer wash of colour and improved contour. It heals into a soft tint that enhances natural fullness without changing your lip structure.
Eyelash Extension
Add length, volume, and definition by carefully attaching individual lash fibres to your natural lashes. This treatment creates a fuller, more glamorous look that can be tailored from subtle and natural to bold and dramatic.
Eyeliner
A fine line of pigment is placed precisely along the lash line to create the appearance of thicker, darker lashes. This gives subtle definition while maintaining a natural, barely-there look.
Lash Lift
A Lash Lift gently lifts, curls, and defines your natural lashes from the root to create a brighter, more open-eyed look. This treatment enhances your natural length without extensions, offering a soft, elegant lift that lasts for weeks.
Meet our Founder,
At the heart of Svetlana In Beauty is Svetlana, a highly skilled and trusted semi-permanent makeup artist dedicated to enhancing your natural beauty with precision and artistry. With a deep passion for creating soft, timeless results—from beautifully balanced brows to naturally defined lips—she blends advanced PMU techniques with an eye for detail to achieve results that feel uniquely you.
Guided by a commitment to safety, comfort, and exceptional care, Svetlana uses only premium tools and high-quality pigments to ensure long-lasting, flawless outcomes. Clients choose Svetlana In Beauty because they want results that look effortless, feel confident, and stand the test of time—crafted by an expert who puts your trust, comfort, and beauty first.
Svetlana
Founder
Frequently Asked Questions
What is Semi-Permanent Makeup?
Semi-permanent makeup, also known as micropigmentation, is a cosmetic technique that employs tattooing to create makeup-like designs on the skin. This process involves inserting natural pigments into the dermal layer of the skin. It's commonly used for eyebrows, eyeliner, and lip colour enhancements. The results can last anywhere from 1 to 3 years, depending on factors like skin type, lifestyle, and aftercare.
How Long Does Each Procedure Take?
The duration of each semi-permanent makeup procedure can vary. Typically, the initial session lasts between 1.5 to 3 hours. This includes consultation, colour selection, and the application process. Touch-up sessions, which are usually done a few weeks after the initial application, may take less time. We recommend allocating sufficient time for your appointment to ensure the best possible results.
Is Semi-Permanent Makeup Painful?
The level of discomfort experienced during semi-permanent makeup procedures varies from person to person. Most clients report minimal discomfort. We apply a topical anaesthetic before the procedure to numb the area, which helps in reducing pain. It's important to communicate with your technician throughout the procedure to ensure your comfort.
How Long Does Semi-Permanent Makeup Last?
Semi-permanent makeup typically lasts between 1 to 3 years. The longevity depends on several factors, including skin type, exposure to sun, and skincare routines. Regular touch-ups are recommended to maintain the colour and shape. Over time, the pigment will fade, necessitating a refresh session.
What is the Aftercare for Semi-Permanent Makeup?
Proper aftercare is crucial for the healing process and longevity of semi-permanent makeup. After the procedure, avoid getting the area wet for at least a week. This includes sweating and swimming. Apply the aftercare ointment provided as directed, usually twice a day. Avoid sun exposure and refrain from using skincare products containing exfoliants or strong chemicals on the treated area. Full healing typically takes 4 to 6 weeks.
