real people, real results

As one of London’s leading PMU specialists, we create bespoke, long-lasting enhancements that elevate your features with effortless elegance.

real people, real results

As one of London’s leading PMU specialists, we create bespoke, long-lasting enhancements that elevate your features with effortless elegance.

Meet our Founder,

At the heart of Svetlana In Beauty is Svetlana, a highly skilled and trusted semi-permanent makeup artist dedicated to enhancing your natural beauty with precision and artistry. With a deep passion for creating soft, timeless results—from beautifully balanced brows to naturally defined lips—she blends advanced PMU techniques with an eye for detail to achieve results that feel uniquely you.

Guided by a commitment to safety, comfort, and exceptional care, Svetlana uses only premium tools and high-quality pigments to ensure long-lasting, flawless outcomes. Clients choose Svetlana In Beauty because they want results that look effortless, feel confident, and stand the test of time—crafted by an expert who puts your trust, comfort, and beauty first.

Svetlana

Founder