Permanent beauty, perfected
Leading PMU Artist in London
Permanent beauty, perfected
Leading PMU Artist in London
Meet our Founder,
At the heart of Svetlana In Beauty is Svetlana, a highly skilled and trusted semi-permanent makeup artist dedicated to enhancing your natural beauty with precision and artistry. With a deep passion for creating soft, timeless results—from beautifully balanced brows to naturally defined lips—she blends advanced PMU techniques with an eye for detail to achieve results that feel uniquely you.
Guided by a commitment to safety, comfort, and exceptional care, Svetlana uses only premium tools and high-quality pigments to ensure long-lasting, flawless outcomes. Clients choose Svetlana In Beauty because they want results that look effortless, feel confident, and stand the test of time—crafted by an expert who puts your trust, comfort, and beauty first.
Svetlana
Founder
Meet our Founder,
At the heart of Svetlana In Beauty is Svetlana, a highly skilled and trusted semi-permanent makeup artist dedicated to enhancing your natural beauty with precision and artistry. With a deep passion for creating soft, timeless results—from beautifully balanced brows to naturally defined lips—she blends advanced PMU techniques with an eye for detail to achieve results that feel uniquely you.
Guided by a commitment to safety, comfort, and exceptional care, Svetlana uses only premium tools and high-quality pigments to ensure long-lasting, flawless outcomes. Clients choose Svetlana In Beauty because they want results that look effortless, feel confident, and stand the test of time—crafted by an expert who puts your trust, comfort, and beauty first.
Svetlana
Founder
treatments
What We Offer
Brows Treatment
Enhance your brows with modern PMU techniques designed to create soft, balanced, and long-lasting definition. Every brow is carefully mapped to your features for results that look naturally effortless.
Lips Treatment
Soft colour enhancements that refine lip shape, restore symmetry, and create the appearance of naturally fuller lips. Perfect for anyone wanting a fresh, subtly defined look.
Eyes Treatment
Define and brighten your eyes with long-lasting PMU techniques designed to stay crisp, smudge-free, and naturally flattering.
treatments
How We Work
Consultation
We conduct a thorough consultation to understand each client's individual needs and preferences, ensuring a customised treatment that delivers natural-looking results.
Treatment
We always use high-quality, sterile equipment and follows strict health and safety guidelines to ensure a safe and comfortable experience. Depending on the treatment, the session can take 1.5 to 3 hours.
Top Up
A top-up session 4-6 weeks after the initial treatment is recommended to achieve the desired colour and shape, ensuring long-lasting, quality results.
Colour Booster
Over time, colour can fade due to factors such as sun exposure or skincare products. A colour booster can help refresh the look of the semi-permanent makeup.
Frequently Asked Questions
What is Semi-Permanent Makeup?
Semi-permanent makeup, also known as micropigmentation, is a cosmetic technique that employs tattooing to create makeup-like designs on the skin. This process involves inserting natural pigments into the dermal layer of the skin. It's commonly used for eyebrows, eyeliner, and lip colour enhancements. The results can last anywhere from 1 to 3 years, depending on factors like skin type, lifestyle, and aftercare.
How Long Does Each Procedure Take?
The duration of each semi-permanent makeup procedure can vary. Typically, the initial session lasts between 1.5 to 3 hours. This includes consultation, colour selection, and the application process. Touch-up sessions, which are usually done a few weeks after the initial application, may take less time. We recommend allocating sufficient time for your appointment to ensure the best possible results.
Is Semi-Permanent Makeup Painful?
The level of discomfort experienced during semi-permanent makeup procedures varies from person to person. Most clients report minimal discomfort. We apply a topical anaesthetic before the procedure to numb the area, which helps in reducing pain. It's important to communicate with your technician throughout the procedure to ensure your comfort.
How Long Does Semi-Permanent Makeup Last?
Semi-permanent makeup typically lasts between 1 to 3 years. The longevity depends on several factors, including skin type, exposure to sun, and skincare routines. Regular touch-ups are recommended to maintain the colour and shape. Over time, the pigment will fade, necessitating a refresh session.
What is the Aftercare for Semi-Permanent Makeup?
Proper aftercare is crucial for the healing process and longevity of semi-permanent makeup. After the procedure, avoid getting the area wet for at least a week. This includes sweating and swimming. Apply the aftercare ointment provided as directed, usually twice a day. Avoid sun exposure and refrain from using skincare products containing exfoliants or strong chemicals on the treated area. Full healing typically takes 4 to 6 weeks.
